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A Day in the Life

A Day in the Life

“A Day in the Life” is the iconic final song on the Beatles’ Sgt. Pepper’s Lonely Hearts Club Band album. The song is comprised of two main tracks composed independently by John Lennon and Paul McCartney.  The first track is an inspiration from John who constantly read newspapers about world events while the second is from […]

Do You Trust Me?

Do You Trust Me?

When the topic of “trust” comes up, I am always reminded of the scene from Disney’s Aladdin, where we are mesmerized by the romantic encounter between Aladdin and Jasmine that is quickly spoiled by a posse of palace guards storming into the room. Aladdin without delay reaches out his hand to Jasmine and asks, “Do […]

Why Both Heads & Hearts Matter In Marketing

Why Both Heads & Hearts Matter In Marketing

Many consider Star Trek’s Mr. Spock, the exemplar of logic and rationality, never swayed by emotion and only acts according to the principles of reason. While Captain Kirk, is the iconic leader strongly driven by his gut instincts and emotions. The show constantly explores the underpinnings of this dichotomy questioning which will triumph. Like in Star […]